Essential Question 5

What is the KISS theory? Why is it important to remember when designing logos?

The KISS theory means to keep it simple, stupid. This theory is important to remember when designing logos for a lot of reasons. One of the mains reasons is because when you are designing a logo, most places, and companies don't want something that is too complex. Take Nike for example, they have the same font for every shirt, shorts, shoes, or any product that it is written on, the lettering doesn't change. They do this so that when you see a product with Nike written on it, you know that it is the same company every time, because their logo doesn't change. It's the same thing with their famous Nike "swoosh." You will always recognize the Nike "swoosh," because it is simple, and it never changes. When designing logos, another reason to keep it simple, is for the fact that someone is going to be using your logo. In class we did designs for the "Own It!" logo, the "RTC Auto Service" logo, and the "RTC Industrial Maintenance" logo. All of these must be kept simple, because they could end up somewhere on a shirt, shorts, or anywhere else just like any other logo that has been created. You must keep your logo simple for this fact. If a logo is too complex, it is going to be very difficult to reproduce, and print onto something else. This is why the KISS theory is very important to remember when creating a logo.